PromoChef — Press Kit
The anti-waste app that uses REAL weekly supermarket promotions across 32 European countries
🇪🇺 32 countries
🗣 28 languages
🛒 5+ chains
🤖 Claude Sonnet 4.5
🔒 100% GDPR
The anti-waste app that uses REAL weekly supermarket promotions across 32 European countries
PromoChef turns real weekly European supermarket promotions into personalised smart meal plans, with an "Anti-Waste" mode that cooks with what's left in your fridge.
Frédéric Curto, age 53, retail supermarket manager for 5 years, codes PromoChef in his spare time. Based in Belgium.
Frédéric meets customers on special diets (gluten-free, dairy-free, vegan) every day who cut themselves off from foods simply because they lack recipe ideas. He also witnesses how the absence of meal planning inflates household grocery bills by 30-50%.
In 2026, he codes PromoChef to solve both problems at once: smart meal-planning + budget optimisation + diet adaptation.
The user enters their postal code → PromoChef shows ONLY the promotions from supermarkets in their zone (Colruyt, Carrefour, Lidl, Aldi, Delhaize, Rewe, Albert Heijn, Mercadona, etc. depending on the country).
The AI (Anthropic's Claude Sonnet 4.5) generates a 7-day menu combining active promotions with the user's diet. Strict guardrails: no invented recipes, no off-promo ingredients, portions verified by hard-coded culinary rules.
The list is grouped by store + aisle, with total cost calculated. Exportable to WhatsApp in 1 tap (Premium).
The user photo-scans what's left in the fridge → PromoChef generates a REAL recipe with ONLY those ingredients. No more "we need to buy stuff before we can cook".
A retail employee launches his own app as a side-project. Angle: "He codes during his lunch break". Target: TechCrunch Europe, EU-Startups, Sifted.
How PromoChef can save €200/month for European households. Target: BBC News, The Guardian, El País.
"Anti-Waste" mode scans your fridge and cooks with what's left. 33% of food purchased in Europe is thrown away. Target: GEO, National Geographic, WIRED.
Against US giants (HelloFresh, Yuka), PromoChef is 100% European: EU-hosted, GDPR-first, 28 native languages, 32 countries. Target: Politico Europe, Sifted, TechCrunch.
Gluten-free = often +40% pricier. Vegan = +30%. How PromoChef optimises restrictive diets for low-income households. Target: health magazines (Women's Health, Health.com, Healthline).
Logos, screenshots, demo videos — royalty-free for editorial use.
The HD media kit (vector logos, 4K screenshots, founder portrait, 30s demo video) is sent on simple email request.
Public launch planned for August-September 2026. Beta version currently tested on waitlist (88+ signups).
15 days free trial, then €9.99/month or €69.99/year (2 months free). Referral bonus: €5 off for each friend invited.
32 European countries: Belgium, France, Germany, Spain, Italy, Netherlands, Portugal, Greece, Austria, Switzerland, Luxembourg, Denmark, Sweden, Norway, Finland, Iceland, Ireland, UK, Poland, Czech Republic, Slovakia, Slovenia, Hungary, Romania, Bulgaria, Croatia, Malta, Cyprus, Estonia, Latvia, Lithuania.
Each country has its own chains: Colruyt, Delhaize, Aldi, Lidl, Carrefour (Belgium); Carrefour, E.Leclerc, Auchan, Intermarché, Lidl (France); Rewe, Edeka, Aldi, Lidl (Germany); Mercadona, DIA, Carrefour (Spain); etc.
Claude Sonnet 4.5 (Anthropic) generates recipes WITH hard-coded guardrails: blocking off-promo ingredients, verifying portions, excluding impossible culinary combinations.
Yes — generated menus and shopping lists are cached locally for in-store use without a network connection.
Reply within 24 business hours · FR / EN
For interview requests: send your availability in the email reply, Frédéric responds within 24h.